Making Money with Google AdWords Simplified

A lot of people have been hearing about the hype of making money with Google AdWords, but is this really just hype? Or is there truth in all these talks about Google AdWords? To be honest, there is indeed a lot of profit to be earned through Google AdWords, but only if you are willing to exert the needed time and effort to do just that.

Before you start making money, you need to understand the concept of Google AdWords first. Just what exactly is Google AdWords all about? Google AdWords is actually a PPC or Pay per Click advertising system that Google makes use of to generate income. In fact, this is actually Google’s primary source of income. Through this PPC system, an ad is configured to appear or come up whenever you Google certain keywords via the massive search engine. The advertiser is then charged by Google every time his posted ad is clicked or visited by a searcher. If that advertiser is able to capitalize on that click, then this could very well lead to sales conversion.

So, how does making money with Google AdWords enter the picture? Google AdWords is actually an auction type of system. What advertisers do is they bid on keywords that are perceived to lead buyers into visiting their websites. The higher the advertiser’s bid, the higher the ad would be placed up the official listing of AdWords. Apart from bid amount, there are two criteria that can affect ad placement.

The first is the ad’s CTR or click through rate. This is actually the percentage of clicks an ad gets in relation to the number of times the ad is shown for a particular keyword search. High CTRs can increase an ad’s rise in the listings. This also helps lower the prices of bids.

The second is relevance – just how relevant the webpage is to the ad. Google’s search algorithm assign a “Quality Score” so the key concept here is to post an ad that is indeed relevant to your webpage and its content.

Where does making money with Google AdWords start? Try Googling any product and you will find “sponsored listings” on the right side of the search results page. These are actually your AdWord ads already. When you click a particular ad that catches your fancy and you end up purchasing something from that webpage, then this can spell out profit for you.

It really is easy, once you think about it. Just make sure to exert the needed time and effort. All in all, making money with Google AdWords is indeed highly possible, once you get the hang of it.